How to Increase Your Customer Lifetime Value with Email Marketing

When analyzing customer-based marketing strategies, few metrics are more important than customer lifetime value. The fact of the matter is that acquiring new customers costs quite a bit of money. As most are probably aware, it costs roughly five times more to attract new customers than it does to retain existing ones. Therefore, it is the fiscally responsible thing (in most cases) for merchants to spend more time figuring out how to increase customer lifetime value (CLV) than to work on converti
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